Salary Guide Designs: The Creative Group
The intent of these projects was to create engaging designs that appeal to a creative audience while preserving the credibility of the content. This booklet was a key tool for the industry used as a compensation reference.
These projects impacted the business as the #1 lead generation tool for the marketing team and boosted brand recognition as an award winner in GDUSA’s Inhouse Design Awards.
Booklet Design
Targeting the creative staffing industry, the “secret sauce” salary guide theme was designed to position the content as a key ingredient used in the hiring process. Main objectives were generating sales leads and brand building.
Serving up detailed salary and hiring information to the creative staffing industry, the “salary barista” design provided personalized information appealing to the specific tastes of hiring managers and job seekers. Main objectives were sales lead generation and brand building.
Booklet Design