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      <image:title>About</image:title>
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  <url>
    <loc>https://tom-berg.com/contact</loc>
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  <url>
    <loc>https://tom-berg.com/about-1</loc>
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    <lastmod>2026-05-07</lastmod>
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>About (Copy)</image:title>
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    <image:image>
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      <image:title>About (Copy)</image:title>
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    <image:image>
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    <image:image>
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      <image:title>About (Copy)</image:title>
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    <image:image>
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      <image:title>About (Copy)</image:title>
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    <image:image>
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      <image:title>About (Copy)</image:title>
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    <image:image>
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      <image:title>About (Copy)</image:title>
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>About (Copy)</image:title>
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    <image:image>
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      <image:title>About (Copy)</image:title>
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    <image:image>
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      <image:title>About (Copy)</image:title>
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    <image:image>
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      <image:title>About (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1587171266993-4F1ROHB5Z1DJL68T1460/tcg20.jpg</image:loc>
      <image:title>About (Copy)</image:title>
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    <image:image>
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      <image:title>About (Copy)</image:title>
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  <url>
    <loc>https://tom-berg.com/work-1</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-05-08</lastmod>
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  <url>
    <loc>https://tom-berg.com/work-1/typography-d2sa6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1668724337565-GIFJK3JSB2UL8V9KAK6C/event-typography.jpg</image:loc>
      <image:title>Work - Typography - Marketing Program &amp; Event Theme Designs (Copy)</image:title>
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  <url>
    <loc>https://tom-berg.com/work-1/workplace-design-ghlml</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1587508376495-V6RQMO1OFAYH6PGICW4I/WorkplaceDesign_Intro.jpg</image:loc>
      <image:title>Work - Workplace Design Concept</image:title>
      <image:caption>The primary design featured a continent/global theme with a layering of brand imagery and messaging. Each floor represented one continent. This concept was expressed for one floor featuring the South American continent.</image:caption>
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      <image:title>Work - Workplace Design Concept - Design Elements (Copy)</image:title>
      <image:caption>Design Elements</image:caption>
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      <image:title>Work - Workplace Design Concept - Primary Wall Design (Copy)</image:title>
      <image:caption>Primary Wall Design</image:caption>
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    <image:image>
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      <image:title>Work - Workplace Design Concept</image:title>
      <image:caption>Secondary Wall Designs</image:caption>
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      <image:title>Work - Workplace Design Concept - Meeting Room (Copy)</image:title>
      <image:caption>Meeting Room</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1586823034236-5MNA0TYTFQN9TGC4BX4Z/BuildingDesign_0007_Layer+9.jpg</image:loc>
      <image:title>Work - Workplace Design Concept - Meeting Room (Copy)</image:title>
      <image:caption>Meeting Room</image:caption>
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    <image:image>
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      <image:title>Work - Workplace Design Concept - Innovation Lab  (Copy)</image:title>
      <image:caption>Innovation Lab</image:caption>
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    <image:image>
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      <image:title>Work - Workplace Design Concept - Application Plan floor 2 (Copy)</image:title>
      <image:caption>Application Plan floor 2</image:caption>
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    <image:image>
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      <image:title>Work - Workplace Design Concept - wayfinding floor 5 (Copy)</image:title>
      <image:caption>wayfinding floor 5</image:caption>
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  </url>
  <url>
    <loc>https://tom-berg.com/work-1/employee-communication-campaign-c4a9w</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1586995405531-ERGODNQ9G6AT0DL2NUHV/rhi_workload_poster1.jpg</image:loc>
      <image:title>Work - Employee Communication Campaign</image:title>
      <image:caption>Human Resources campaign developed to support employees in maintaining a manageable workload. Key topics (prioritization, delegation, empowerment) were featured using humor and emotion to drive engagement. Workplace LCD screens displayed the messages.</image:caption>
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      <image:title>Work - Employee Communication Campaign - LCD Screens : rotating designs (Copy)</image:title>
      <image:caption>LCD Screens: rotating designs</image:caption>
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  <url>
    <loc>https://tom-berg.com/work-1/event-design-6nazn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1748642028249-WLCD3T6IVEMQ5WKBSI13/cohesity+cab-pac-+lanyard.jpg</image:loc>
      <image:title>Work - Event Materials - Customer Event : Partner Advisory Council (Copy)</image:title>
      <image:caption>Annual customer event in Park City intended for high revenue customers. Designs featured landscape images from the surrounding area.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1748642695615-H15O3J9NABU3XQ0DXNDQ/cohesity+cab-pac-signs.jpg</image:loc>
      <image:title>Work - Event Materials - Onsite Signage (Copy)</image:title>
      <image:caption>Onsite Banners</image:caption>
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    <image:image>
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      <image:title>Work - Event Materials - Presentation Section Dividers (Copy)</image:title>
      <image:caption>Presentation Section Dividers</image:caption>
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  </url>
  <url>
    <loc>https://tom-berg.com/work-1/event-design-6nazn-st476</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1586541318195-YTO1C5CJUATDW1Y6FIFJ/TCG_Networking_Austin_Photos.jpg</image:loc>
      <image:title>Work - Networking Event Game - Participants + onsite event material  (Copy) (Copy)</image:title>
      <image:caption>Participant photos + onsite event material</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1590540950167-R8PO50ZN5J233K6NA0WT/TCG_Austin_Poster_vert.jpg</image:loc>
      <image:title>Work - Networking Event Game - Networking Event : How Design Live in Austin  (Copy) (Copy)</image:title>
      <image:caption>This western themed social game was created for the HOW Design Live event in Austin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1748716525738-ZVFXLJL34G7295IHHVZG/TCG_HOW_networking_Austin.jpg</image:loc>
      <image:title>Work - Networking Event Game - Gamepiece design (Copy) (Copy)</image:title>
      <image:caption>The game piece concept was inspired by the Austin, Texas, event location. The western-themed giant rodeo belt buckle design included an elastic string for attendees to wear around their waist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1590540451424-5XOCBNDFEESE2ER18IIO/poster_rockinboston.jpg</image:loc>
      <image:title>Work - Networking Event Game - Networking Event : How Design Live in Boston  (Copy) (Copy)</image:title>
      <image:caption>This rock star themed social event game was developed for HOW Design Live in Boston.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1586464185989-F4VY4W3CHT9N4I78ZPLF/TCG_HOW_rockinboston.jpg</image:loc>
      <image:title>Work - Networking Event Game - Gamepiece design (Copy) (Copy)</image:title>
      <image:caption>The game piece featured iridescent die-cut glam glasses for the participants to wear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1586542442805-85GGXOVL1SYLZ8ZMZVF8/TCG_Networking_Rock_Photos_test.jpg</image:loc>
      <image:title>Work - Networking Event Game - Social media + onsite event material  (Copy) (Copy)</image:title>
      <image:caption>Social media + onsite event material</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tom-berg.com/work-1/e-book-campaign-tmcx2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1738893226709-GNU3Z5KHDKXZHFDUN6YC/AI-ebook_layout.jpg</image:loc>
      <image:title>Work - E-book Campaign - e-book (Copy)</image:title>
      <image:caption>e-book</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1738893566678-82FCDKVP6N2LDISK9VX9/AI-infographic_layout.jpg</image:loc>
      <image:title>Work - E-book Campaign - Infographic (Copy)</image:title>
      <image:caption>Infographic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1743637212610-E380FD3AGOFNL3H2LLWJ/AI-infographic_social-panels.jpg</image:loc>
      <image:title>Work - E-book Campaign - Social Panels (Copy)</image:title>
      <image:caption>Social Panels</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tom-berg.com/work-1/social-media-pe8s2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1748564377030-HSQJC2P3KU58CR6ZBS3W/social-EF-DEI.jpg</image:loc>
      <image:title>Work - Social Media - LinkedIn : DEI Report Promotion (Copy)</image:title>
      <image:caption>Eightfold.ai: DEI Report Promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1756393130125-5M8U7D44F9J7FWV4THGN/EF-skills_social-page.jpg</image:loc>
      <image:title>Work - Social Media - Facebook : Skills Insights Report Promotion (Copy)</image:title>
      <image:caption>Eightfold.ai: Skills Insights Report Promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1757463538349-MPWAGJ2CICXAS6JVF6OG/social+media-cohesity-m365.jpg</image:loc>
      <image:title>Work - Social Media - LinkedIn : M365 BaaS Promotion (Copy)</image:title>
      <image:caption>Cohesity: Microsoft M365 BaaS Promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1748718340093-PAH6B5BV2S5LI0M0XHSJ/social+media-salt.jpg</image:loc>
      <image:title>Work - Social Media - LinkedIn : API Security Promotion (Copy)</image:title>
      <image:caption>Salt Security: API Security Promotion</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tom-berg.com/work-1/digital-ads-ckgl3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1718321373836-IYKQ5A5XFSCVZ8Y1ACO8/eightfold+ads.jpg</image:loc>
      <image:title>Work - Digital Ads - Branding Campaign (Copy)</image:title>
      <image:caption>Eightfold.ai: Branding Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1718321394645-0BR4HHBOWXLTYLIY593C/Exasol+10x+ads.jpg</image:loc>
      <image:title>Work - Digital Ads - Lead Gen Campaign (Copy)</image:title>
      <image:caption>Exasol: Lead Gen Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1718321411832-V15UFNO7E0DPPZJI963L/exasol-digital.jpg</image:loc>
      <image:title>Work - Digital Ads - Content Marketing Campaign (Copy)</image:title>
      <image:caption>Exasol: Content Marketing Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1718321425568-I5ANOIE9794ZY659OBBL/Salt+Ads.jpg</image:loc>
      <image:title>Work - Digital Ads - "Get Smarter" Content Marketing Campaign (Copy)</image:title>
      <image:caption>Salt Security: "Get Smarter" Content Marketing Campaign</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tom-berg.com/work-1/salary-guide-designs-8xmsd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1715643557756-VKQKSBJPK6PE6PCJK35I/TCG_2016_SG_layout_nodate.jpg</image:loc>
      <image:title>Work - Salary Guide Designs</image:title>
      <image:caption>Booklet Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/bd09e8f7-5916-4d96-8de5-120a616b3ce6/TCG-2016SG-cover_nodate-white.jpg</image:loc>
      <image:title>Work - Salary Guide Designs</image:title>
      <image:caption>Targeting the creative staffing industry, the “secret sauce” salary guide theme was designed to position the content as a key ingredient used in the hiring process. Main objectives were generating sales leads and brand building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/e7ea31f2-ead1-402f-b9b7-408cbc182b7f/TCG-2014SG-cover_nodate-white2.jpg</image:loc>
      <image:title>Work - Salary Guide Designs</image:title>
      <image:caption>Serving up detailed salary and hiring information to the creative staffing industry, the “salary barista” design provided personalized information appealing to the specific tastes of hiring managers and job seekers. Main objectives were sales lead generation and brand building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1715643611537-KWGMPVWWJDC7B04ER35D/TCG_SG_baristadesign_nodate.jpg</image:loc>
      <image:title>Work - Salary Guide Designs</image:title>
      <image:caption>Booklet Design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://tom-berg.com/work-1/brand-refresh-9knwd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1587503181176-Z7A1IBIHJBA7QBQIP0PF/TCG_Rebrand_folder-nobkgd.jpg</image:loc>
      <image:title>Work - Brand Refresh - Presentation Folder (Copy)</image:title>
      <image:caption>Presentation Folder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1586217497708-ECXOSE1A4RGKMQG681EW/TCG_Rebrand_ClientBro.jpg</image:loc>
      <image:title>Work - Brand Refresh - Client Brochure (Copy)</image:title>
      <image:caption>Client Brochure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1586219681676-PUM5I9AG7GLSJ03GPI9Q/TCG_Service_flyer.jpg</image:loc>
      <image:title>Work - Brand Refresh - Capabilities Flyer (Copy)</image:title>
      <image:caption>Capabilities Flyer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1586287259496-90C627DITWGISB75V9KB/TCG_Rebrand_digital.jpg</image:loc>
      <image:title>Work - Brand Refresh - Desktop Landing Page + Mobile (Copy)</image:title>
      <image:caption>Desktop Landing Page + Mobile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e3b9ea82ed9fb23bf1900b8/1586219852031-DRGXZ2J2CH12IBK2N4F7/TCG_BRandStory_Instagram.jpg</image:loc>
      <image:title>Work - Brand Refresh - Social Media (Copy)</image:title>
      <image:caption>Social Media</image:caption>
    </image:image>
  </url>
</urlset>

